FTA, vol. V
One in every three Americans are now gamers!
Unstoppable Rise: The Flourishing Video Game Market in the United States
The video game market in the United States is on a path of consistent growth, marked by a rising number of gamers and substantial financial outlays. Here’s a deeper look into the market's key aspects:
Number of Gamers:
The gamer population in the U.S. is growing steadily. Projections suggest that the number of gamers will reach 182.6 million by 2024. However, as of 2023, the scene is already vibrant with approximately 215.5 million Americans engaged in video gaming, representing around two-thirds of the country's population. This growing community underscores the appeal and inclusivity of the gaming culture in the U.S.
Market Size:
Financially, the U.S. gaming market holds a significant stance. The market value has escalated to $106.8 billion, showcasing a solid growth trajectory over the years. In 2022, consumer spending on video games in the U.S. totaled $56.6 billion, indicating a strong consumer base and a healthy market for game developers and stakeholders.
Average Annual Spend:
The financial engagement of gamers is evident through their spending patterns. In 2022, the average monthly spending on video games was recorded at $23.87, which translates to approximately $286.44 annually. Moving into 2023, the average revenue per user (ARPU) in the video games segment is projected to be $123.60. These figures reflect a substantial level of financial commitment from gamers, further contributing to the industry’s growth.
The data presents a promising narrative for the video game market in the U.S. The increasing number of gamers, coupled with significant financial investments from both consumers and stakeholders, sets a positive outlook for the industry. The U.S. gaming market continues to evolve, offering a fertile ground for innovation, growth, and a thriving community of gamers. With a strong financial backbone and a growing gamer population, the U.S. video game market is poised for continued success and a notable position in the global gaming landscape.
